The best toy shop on Earth! That’s actually true!


We are an independent toy shop in Westcliff on Sea, next to Southend on Sea, Essex (a short drive or train journey from London), trading continuously in the same building since 1947, offering all your favourite toys at brilliant discount prices with quick local delivery options, nationwide via Royal Mail or click and collect.

In 1947 the shop was opened from the front room of a shop that had previously traded as the Gas Light and Coke company until 1939. During the 50's, 60's and 70's the shop was extended forwards, backwards and upwards and had a climbing frame showroom and dolls hospital upstairs. The upstairs showroom closed in 1985 and remained as a closed stockroom until July 2020 when we opened our first floor showroom for the first time in 35 years, showcasing all of our Bicycles,  LEGO, Micro Scooters for adults and children, Roller Skates, Trybike 3 in 1 balance bikes, Helmets, Games Workshop, Meccano, Airfix, Hornby, Scalextric, Gravitrax, Geomag and Skateboards. Already it has been proving very popular with the local customers.

The real Darth Vader has been here and we are blessed with the force. 2021:


Mon to Saturday 9am to 5pm

Sunday 10.30am to 3.30pm


All local deliveries will be with you within 3 days but usually as as fast as possible (apart from weekends and bank holidays) in our own vehicles. Les has a mostly broken Ford Fiesta that can still reach Shoebury on a good day with the wind behind him and Paul has a mostly working VW Camper, which means he can have a rest if the delivery is a long way away. 

WEBSITE ORDERS: We will deliver locally in our own vehicles where possible and on occasion via Royal Mail 1st class recorded delivery. CLICK and COLLECT is usually ready in 10 minutes. NATIONAL DELIVERY: Nationwide deliveries will be sent with Royal Mail via a tracked service.

OUR TEAM: Paul has been working in the shop for 34 years, since he was 14 years old, he knows the toy industry inside out. His favourite movie is Back to the Future. Fionna has been here for 8 years having run Leigh Toy Fair for ten years and has decades of independant toy retail experience. Her favourite movie is One of our Dinosaurs is missing starring Peter Ustinov. Les has been here for 3 years, after 30 years of managing large retail outlets in Southend, Rayleigh and Basildon, his specialist subject is Dr. Who. His favourite movie is Car Wash. Thomas has been helping out on and off for 10 years, even though he is only 17! He knows his way around almost every product in the shop, especially the Pokemon cards. Brendan has been here for 6 years and is our resident movie expert. He is also super strong and can carry 7 bags of 15 kilo sand! Emilia has been here for 4 years and is our arts and crafts expert. She is also a tiktok famous person! Morgan and Ryan have been with us for 2 years (although much longer as customers) and what they don't know about LEGO isn't worth knowing. Eleanor has been with us for 2 years and is also a LEGO enthusiast. She is also the one laughing really loud and keeping the shop happy!

E&OE: With so many products on our shelves and our website, the occasional error or inaccuracy in pricing, images, codes, sizing, dimensions, capacities and descriptions may occur. It is not in any way to mislead our customers and we would apologise in advance if there is inconvenience caused. We reserve the right to remove from sale any item that is not correctly priced. Errors and Omissions Excepted.

If you place an order and pay with PayPal, then cancel the order due to a change of mind, we will refund you minus the PayPal fees, as they no longer refund them to us. If we cancel the order we will refund the whole amount.

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